Larry Gaaga Biography and Net Worth in 2023

August 2024 · 6 minute read

Larry Gaaga (Real Name: Larry Ndianefo; Date of Birth: August 25, 1981; Age: 42 years old) is a Nigerian songwriter, recording artist, music producer, and record label executive with a net worth of about $2 million. One of his best-known songs is “Gaaga Shuffle,” which he performed with 2Baba.

Summary of Larry Gaaga’s Biography

Larry Gaaga’s Real Name is Larry Ndianefo

Larry Gaaga, whose real name is Larry Ndianefo, is an Igbo man from Abia state in southeastern Nigeria. He was born on August 25, 1981, to his parents, Mr and Mrs Ndianefo. There are no details of any member of his family that is known to the public. However, it is said that he spent his early years in his home state, where he also had his primary and secondary education.

Young Larry later moved to Lagos State as he grew much older and more determined to join the music force. There, he bagged a bachelor’s degree from the prestigious University of Lagos, even as he continued working on his music career.

Larry Gaaga’s Journey into the Nigerian Music Industry

Larry’s music career began to fruition during his University years. He was particularly interested in the business aspect of the music industry.  There are claims, however, that he began grooming his musical talent as a teenager when as a member of his church choir. He learnt to play some musical instruments like the piano and drums.

Some older friends who were grounded in music craft also helped him master the craft. In a short while, he began producing beats for upcoming artists in the Southern part of Nigeria.

Larry’s foray into the music world began in 2011 though not as a singer but as the general manager at YSG Entertainment. There, he was saddled with the responsibility of helping to foster the career of upcoming rappers like Olanrewaju Ogunmefun, better known as Vector. Soon he was featured alongside 2baba on Vector’s 2010 track “Get Down”.

After serving the company diligently for five years, he decided to leave and set up his own music label, Gaaga Muzik, in 2017. Silently, Larry Gaaga began making way for himself in the competitive industry. Beginning behind the scenes, he wrote and produced songs for top music stars in the industry.

He became a household name in the Nigerian music world when 2face Idibia named his 2017 single “Gaaga Shuffle” after one of Gaaga’s famous dance moves. As expected, “Gaaga Shuffle” became a big hit, further paving the way for Larry to showcase his singing talent. The dance move was shown in the song’s music video directed by ace cinematographer Buari Olalekan Oluwasegun – Unlimited LA.

Larry Gaaga moved further into the spotlight following his collaborations with celebrities like Davido in his 2018 songs “Doe,” “Wonderful” featuring Wande Coal and Sarkodie, and “Baba Nla” with 2face, Burna Boy, and D’banj. Larry and Idibia’s music collaborations also birthed the song “Iworiwo” in 2019. He also worked with the likes of Wizkid to produce the song “Low.”

Gaining wider fame in the entertainment industry, Larry Gaaga had the privilege of producing the soundtrack to the 2019 Nigerian supernatural thriller film Living in Bondage: Breaking Free. Not relenting on his prowess, Larry made the 2020 Love Zone EP with Acetune.

The 6-track album contains songs like “Deep”, “How”, “Closser,” and “Love” featuring Awilo Logomba. In 2021, he collaborated with Flavor, Queen Theresa and Phyno to produce “Egedege”. In 2022, he worked with Jesse Jagz and Tega Starr to produce “Blessing”. Gaaga’s talent has undoubtedly helped him carve a nitch for himself in the music industry that is second to none in Africa.

Larry Gaaga’s Songs

How Larry Gaaga’s Net Worth of $2 Million Accrued

Larry Gaaga’s net worth is estimated at $2 million. The 42 years old multi-talent accumulates his wealth from his various career endeavours that include music production and other businesses. His diversified income includes the following:

Larry Gaaga Owns Gaaga Muzik

Larry’s production company, Gaaga Muzik, is one of his biggest investments that has lasted for many years. The music production company is behind the production of almost all the songs he’s sung and even featured. The company is behind the production of songs like “Low” ft. Wizkid and “Doubting Thomas” ft Davido and Umu Obiligbo, which have both gone on to garner over 33 million and 3 million views, respectively.

As the CEO of Gaaga Muzik, Larry Gaaga maintains his career as a songwriter, recording artist, music producer, and record label executive. The record label also makes money from signing various upcoming artists, including Acetune and Marvio.

Larry’s Oil and Gas Business

Aside from being one of the key personalities in Nigeria’s music industry, Larry also has made meaningful income from the oil and gas business. The music entrepreneur is also linked to a company called KL Oil and Gas. He apparently is the company’s CEO and is said to be the company’s major shareholder.

Larry’s Real Estate Business

It won’t be so much of a surprise to find Larry Gaaga’s name listed among the top key investors in real estate, considering his wide business acumen. The 42 years old music executive owns houses in Lagos and various places in Southeast Nigeria.

He equally owns a house in Lekki Phase 1, where he lives and resides with his family, although he spends most of his time in London, Ghana, and other countries.

Endorsement Deals 

Larry Gaaga’s steady rise and ‘loud’ presence in Nigeria and Africa’s largest entertainment industry has helped him to secure many brand endorsement deals. A brand ambassador for both D’usse and Afa Sports. On November 5 2022, he was unveiled alongside Pere Egbi and Cubana Chief Priest as ambassadors for Gulder lager beer as part of the “Ultimate Squad” for the “Senior Man” campaign.

Obviously, his much-garnered wealth is behind his luxurious lifestyle. The music executive is said to have several SUVs and sports cars, including a 2020 Lexus LX470, 2017 Land Rover Range Rover Sport, and Mercedes-Benz E-Class.

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